Fear, distrust, and the hope for the better
Only Human has collaborated with Jonathan Barnbrook, the celebrated award-winning film-maker and graphic artist, to turn one of our research focus groups into an animation. He explored how a creative wrapper could provide additional agency to seldom-heard voices, using imagery to highlight some instinctive reactions to the word ‘genetics’.
Jonathan’s film uses feelings and emotions as a hook to summarise what the Only Human project is about.
It also shows us that public audiences are asking doctors and scientists to think carefully about how they deliver (and communicate) science that is transforming medicine.