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This research is all about connection and so we’d love you to tell us how each film makes you feel.
To read more about our process, have a read of our evidence base page.
Only Human worked in collaboration with Maslansky the language experts, to explore how medical science ‘speaks to us,’ especially around topics like genetics, which are often considered controversial or contentious. Speaking to people seldom heard in the genomics conversation about how the kinds of language and phrasings commonly used to communicate genetics made them feel, the findings were both enlightening and sobering.
Some people are alienated by and distrustful of advances in medical science and research, especially around DNA and genetics.
The majority of the British public feel that scientists should listen more to what ordinary people think. We agree with them. And we research how to communicate better. Which is why we’ve developed this website.
Watch a video, then use the quick-response survey questions to let us know how you feel about it. There’s a range of videos you can watch, in different genres, tones and lengths.
You can also download them all for free and use them yourself.
If you want to join our consortia, contribute, donate or just be part of the Only Human movement then contact Professor Anna Middleton: kavlicentre@educ.cam.ac.uk