Breaking Taboos with
a Game of Dominoes
This film was made in collaboration with creative agency Ketchum.
The film inspires cross generational conversation amongst first and second generation Caribbean families, stirred up by a fierce game of dominoes.
The campaign didn’t just stop at a film, there was a targeted outdoor advertising campaign in targeted parts of the UK, bespoke domino sets homed in colleges, barber shops, community centres and even a set flown to Jamaica,
and a premier of the film at the Genesis cinema in London.